# #a71b63

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a71b63`
- RGB: rgb(167, 27, 99)
- HSL: hsl(329, 72%, 38%)
- OKLCH: oklch(0.487 0.182 355.8)
- Relative luminance: 0.099
- Nearest named color: Fabric of Love (#aa1177, Δ 3.517) — https://brandsweets.com/colors/fabric-of-love
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a71b63

## Tints & shades

- Tints (toward white): #c11f73, #db2483, #e03e91, #e458a0, #e873af, #ec8dbe, #f1a7cd, #f5c2dc, #f9dceb, #fef6fa
- Shades (toward black): #9a195b, #881651, #7b1449, #69113f, #5c0f37, #4f0d2f, #3d0a25, #30081d, #1f0512, #12030a

## Harmonies

- Complementary: #1ba75f
- Analogous: #a41ba7, #a71b1d
- Triadic: #63a71b, #1b63a7
- Split-complementary: #1da71b, #1ba7a4
- Tetradic: #a7a41b, #1ba75f, #1b1da7

## Colors that go with #a71b63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a71b63's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a71b63: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #a71b63 in 11 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), AT&T (https://brandsweets.com/colors/brands/att-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a71b63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #a71b63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a71b63 in 3 real palettes, including Chase's brand system and Bose's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #a71b63 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a71b63: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #db2483 (4.59:1); AA: background → #cfcfcf (4.52:1); AAA: text → #e76aaa (7.04:1); AAA: background → #ffffff (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a71b63-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a71b63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.