# #a699d1

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a699d1`
- RGB: rgb(166, 153, 209)
- HSL: hsl(254, 38%, 71%)
- OKLCH: oklch(0.714 0.082 294.9)
- Relative luminance: 0.3549
- Nearest named color: Imperial Lilac (#a99fcf, Δ 1.809) — https://brandsweets.com/colors/imperial-lilac
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/a699d1

## Tints & shades

- Tints (toward white): #afa4d6, #b5abd9, #bfb5de, #c8c0e3, #d1cae7, #d7d1ea, #e0dcef, #eae6f4, #f0edf7, #f9f8fc
- Shades (toward black): #9180c6, #7e6bbd, #6953b2, #59469b, #4d3c86, #3f316d, #312654, #231b3c, #161127, #08060e

## Harmonies

- Complementary: #c4d199
- Analogous: #99a8d1, #c299d1
- Triadic: #d1a699, #99d1a6
- Split-complementary: #d1c299, #a8d199
- Tetradic: #d199a8, #c4d199, #99d1c2

## Colors that go with #a699d1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a699d1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #a699d1 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #a699d1: 5 real palettes, including Calm's brand system and Max's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a699d1: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a699d1: 4 real palettes, including Studio Grey and Venmo's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #a699d1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Open House put Midnight Blue beside #a699d1, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #a699d1 in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7b68bb (4.63:1); AA: background → #383838 (4.52:1); AAA: text → #5e49a2 (7.12:1); AAA: background → #141414 (7.1:1)
- On black (#000000): 8.1:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sephora** — accent #a39fda (Δ 1.757) — https://brandsweets.com/colors/brands/sephora-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a699d1-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a699d1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.