# #a5698a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a5698a`
- RGB: rgb(165, 105, 138)
- HSL: hsl(327, 25%, 53%)
- OKLCH: oklch(0.596 0.088 346)
- Relative luminance: 0.1994
- Nearest named color: Drama Queen (#a37298, Δ 2.611) — https://brandsweets.com/colors/drama-queen
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/a5698a

## Tints & shades

- Tints (toward white): #af7997, #b686a1, #c096ad, #c8a3b7, #d1b3c3, #d9bfcd, #e2cfda, #eadce4, #f4ecf0, #fbf9fa
- Shades (toward black): #995c7d, #895270, #794963, #693f56, #5c374c, #4d2e3f, #3d2432, #2d1b25, #1d1118, #0d080a

## Harmonies

- Complementary: #69a584
- Analogous: #a269a5, #a5696c
- Triadic: #8aa569, #698aa5
- Split-complementary: #6ca569, #69a5a2
- Tetradic: #a5a269, #69a584, #696ca5

## Colors that go with #a5698a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a5698a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #a5698a, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Kiln put Peru beside #a5698a, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #a5698a in 15 real palettes, including Notion's brand system and Clay & Linen, as that palette's text colour. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #a5698a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Graphite put Orange beside #a5698a, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #a5698a in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #a5698a in 3 real palettes, including Mushroom and Next.js's brand system, as the accent. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a16385 (4.53:1); AA: background → #0f0f0f (4.55:1); AAA: text → #794963 (7.13:1)
- On black (#000000): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b889a3 (7.15:1)

## Brands using this color

- **Klarna US** — secondary #9d6989 (Δ 1.415) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a5698a-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a5698a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.