# #a50990

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a50990`
- RGB: rgb(165, 9, 144)
- HSL: hsl(308, 90%, 34%)
- OKLCH: oklch(0.496 0.216 335.6)
- Relative luminance: 0.1021
- Nearest named color: Magentle (#aa11aa, Δ 4.172) — https://brandsweets.com/colors/magentle
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a50990

## Tints & shades

- Tints (toward white): #c20aa9, #e40cc7, #f31bd6, #f53ddc, #f65ae2, #f877e7, #fa99ed, #fbb6f2, #fdd8f8, #fef5fd
- Shades (toward black): #960883, #880777, #79066a, #6b065d, #5c0550, #4e0444, #3f0337, #30032a, #22021e, #130111

## Harmonies

- Complementary: #09a51d
- Analogous: #6c09a5, #a50942
- Triadic: #90a509, #0990a5
- Split-complementary: #42a509, #09a56c
- Tetradic: #a56c09, #09a51d, #0942a5

## Colors that go with #a50990

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #a50990 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a50990: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a50990's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a50990: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a50990: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a50990: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #a50990's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #a50990: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a0088c (7.22:1)
- On black (#000000): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d50bba (4.59:1); AA: background → #d1d1d1 (4.52:1); AAA: text → #f64cdf (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a50990-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a50990" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.