# #a49dcd

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a49dcd`
- RGB: rgb(164, 157, 205)
- HSL: hsl(249, 32%, 71%)
- OKLCH: oklch(0.719 0.069 291.2)
- Relative luminance: 0.3641
- Nearest named color: Imperial Lilac (#a99fcf, Δ 0.959) — https://brandsweets.com/colors/imperial-lilac
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/a49dcd

## Tints & shades

- Tints (toward white): #aea7d2, #b4aed5, #bdb8db, #c7c2e0, #d0cde5, #d6d3e8, #e0ddee, #e9e7f3, #efeef6, #f9f8fc
- Shades (toward black): #8f86c1, #7c72b6, #665aaa, #574c94, #4b4280, #3d3668, #2f2a51, #221d39, #161325, #08070d

## Harmonies

- Complementary: #c6cd9d
- Analogous: #9daecd, #bc9dcd
- Triadic: #cda49d, #9dcda4
- Split-complementary: #cdbc9d, #aecd9d
- Tetradic: #cd9dae, #c6cd9d, #9dcdbc

## Colors that go with #a49dcd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a49dcd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #a49dcd in 4 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #a49dcd in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #a49dcd: 5 real palettes, including Calm's brand system and Max's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a49dcd: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a49dcd: 4 real palettes, including Studio Grey and Opensea's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #a49dcd in 4 real palettes, including Supabase's brand system and Obsidian's brand system, as the lead colour. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/emerald-green
- **Sand** #c2b280 [harmony: complementary] — Sand sits directly opposite #a49dcd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/sand

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #766bb3 (4.64:1); AA: background → #383838 (4.62:1); AAA: text → #594e97 (7.09:1); AAA: background → #171717 (7.07:1)
- On black (#000000): 8.28:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sephora** — accent #a39fda (Δ 1.851) — https://brandsweets.com/colors/brands/sephora-com

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a49dcd-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a49dcd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.