# #a490ad

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a490ad`
- RGB: rgb(164, 144, 173)
- HSL: hsl(281, 15%, 62%)
- OKLCH: oklch(0.681 0.048 315.4)
- Relative luminance: 0.3086
- Nearest named color: Wizard’s Brew (#a090b8, Δ 1.733) — https://brandsweets.com/colors/wizards-brew
- Moods: cool, muted
- Page: https://brandsweets.com/colors/a490ad

## Tints & shades

- Tints (toward white): #ad9bb5, #b4a4bc, #beb0c4, #c5b9cb, #cfc4d4, #d8d0dc, #e0d9e3, #e9e5eb, #f1edf2, #faf9fb
- Shades (toward black): #957ea0, #876c93, #796284, #695572, #594861, #493b4f, #382e3e, #2b232f, #1b161d, #0b090c

## Harmonies

- Complementary: #99ad90
- Analogous: #9590ad, #ad90a7
- Triadic: #ada390, #90ada3
- Split-complementary: #a7ad90, #90ad95
- Tetradic: #ad9590, #99ad90, #90a7ad

## Colors that go with #a490ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a490ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #a490ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #a490ad: 6 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Open House and First Snow put Midnight Blue beside #a490ad, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [harmony, pool: triadic] — Peru completes a triad with #a490ad — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #a490ad: 4 real palettes, including Stone and Ink Wash, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #a490ad in 24 real palettes, including Dusk and Stone, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Stone (https://brandsweets.com/palettes/neutral#stone), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #a490ad: 4 real palettes, including Oatmeal and Still Water, as the accent. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Still Water (https://brandsweets.com/palettes/cool#still-water), Resort (https://brandsweets.com/palettes/light#resort), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/wheat

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #876c93 (4.57:1); AA: background → #303030 (4.51:1); AAA: text → #64506d (7.22:1); AAA: background → #030303 (7.04:1)
- On black (#000000): 7.17:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a490ad-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a490ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.