# #a474a4

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a474a4`
- RGB: rgb(164, 116, 164)
- HSL: hsl(300, 21%, 55%)
- OKLCH: oklch(0.624 0.09 326.6)
- Relative luminance: 0.2306
- Nearest named color: Drama Queen (#a37298, Δ 1.785) — https://brandsweets.com/colors/drama-queen
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/a474a4

## Tints & shades

- Tints (toward white): #ac80ac, #b690b6, #bf9cbf, #c7a9c7, #d1b8d1, #d9c4d9, #e1d1e1, #e9dde9, #f3ecf3, #fbf9fb
- Shades (toward black): #9a659a, #8b5b8b, #7b517b, #6c476c, #5d3c5d, #4a304a, #3b263b, #2b1c2b, #1c121c, #0c080c

## Harmonies

- Complementary: #74a474
- Analogous: #8c74a4, #a4748c
- Triadic: #a4a474, #74a4a4
- Split-complementary: #8ca474, #74a48c
- Tetradic: #a48c74, #74a474, #748ca4

## Colors that go with #a474a4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a474a4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a474a4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #a474a4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Taupe** #483c32 [pool] — Taupe is paired with #a474a4 in 11 real palettes, including Typewriter and Dusk, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Dusk (https://brandsweets.com/palettes/cool#dusk), Kiln (https://brandsweets.com/palettes/dark#kiln), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Graphite put Orange beside #a474a4, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #a474a4 in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #a474a4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a474a4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #976397 (4.62:1); AA: background → #1c1c1c (4.55:1); AAA: text → #724b72 (7.08:1)
- On black (#000000): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b28ab2 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a474a4-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a474a4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.