# #a43d74

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a43d74`
- RGB: rgb(164, 61, 116)
- HSL: hsl(328, 46%, 44%)
- OKLCH: oklch(0.519 0.148 350.4)
- Relative luminance: 0.1249
- Nearest named color: Fandango (#b53389, Δ 4.909) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/a43d74

## Tints & shades

- Tints (toward white): #b64381, #c15790, #c86a9c, #d080ab, #d793b7, #dea6c4, #e6bcd3, #edcfdf, #f5e5ee, #fcf8fa
- Shades (toward black): #953769, #86325f, #772c54, #68274a, #59213f, #4a1c35, #3c162a, #2d1120, #1e0b15, #0f060b

## Harmonies

- Complementary: #3da46d
- Analogous: #a03da4, #a43d40
- Triadic: #74a43d, #3d74a4
- Split-complementary: #40a43d, #3da4a0
- Tetradic: #a4a03d, #3da46d, #3d40a4

## Colors that go with #a43d74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #a43d74: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #a43d74 in 7 real palettes, including Dunkin''s brand system and Typewriter, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a43d74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #a43d74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Slate Gray** #708090 [pool] — 3 real palettes, including Typewriter and Noir Beauty put Slate Gray beside #a43d74, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #a43d74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #a43d74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a43d74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #913666 (7.18:1)
- On black (#000000): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd4c88 (4.55:1); AA: background → #e0e0e0 (4.55:1); AAA: text → #cf7da8 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a43d74-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a43d74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.