# #a40ecd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a40ecd`
- RGB: rgb(164, 14, 205)
- HSL: hsl(287, 87%, 43%)
- OKLCH: oklch(0.536 0.256 316.4)
- Relative luminance: 0.1261
- Nearest named color: Ferocious Fuchsia (#aa00cc, Δ 1.264) — https://brandsweets.com/colors/ferocious-fuchsia
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/a40ecd

## Tints & shades

- Tints (toward white): #bb10ea, #c424f0, #cb40f2, #d258f3, #da75f5, #e08df7, #e8a9f9, #eec1fb, #f6defd, #fcf5fe
- Shades (toward black): #940dba, #850ca7, #760a94, #670981, #5b0872, #4c075f, #3d054c, #2e0439, #1e0326, #0f0113

## Harmonies

- Complementary: #38cd0e
- Analogous: #440ecd, #cd0e97
- Triadic: #cda40e, #0ecda4
- Split-complementary: #97cd0e, #0ecd44
- Tetradic: #cd440e, #38cd0e, #0e97cd

## Colors that go with #a40ecd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #a40ecd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a40ecd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a40ecd: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #a40ecd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #a40ecd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a40ecd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #a40ecd in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a40ecd in two real palettes: Wayfair's brand system and Yahoo's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #910db5 (7.17:1)
- On black (#000000): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be11ee (4.5:1); AA: background → #e0e0e0 (4.52:1); AAA: text → #d666f4 (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a40ecd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a40ecd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.