# #a40e84

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a40e84`
- RGB: rgb(164, 14, 132)
- HSL: hsl(313, 84%, 35%)
- OKLCH: oklch(0.49 0.206 339.8)
- Relative luminance: 0.0987
- Nearest named color: Katy Berry (#aa0077, Δ 2.477) — https://brandsweets.com/colors/katy-berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a40e84

## Tints & shades

- Tints (toward white): #c0119a, #e114b5, #ec27c2, #ef43ca, #f264d3, #f480db, #f69ce3, #f9b9eb, #fcd9f4, #fef6fc
- Shades (toward black): #960d78, #880c6d, #7a0b62, #6c0957, #5e084b, #4b073c, #3d0531, #2f0426, #21031a, #13020f

## Harmonies

- Complementary: #0ea42f
- Analogous: #7a0ea4, #a40e39
- Triadic: #84a40e, #0e84a4
- Split-complementary: #39a40e, #0ea47a
- Tetradic: #a47a0e, #0ea42f, #0e39a4

## Colors that go with #a40e84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #a40e84: 5 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #a40e84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #a40e84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a40e84: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a40e84's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a40e84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a40e84 in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #a40e84 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d813ad (4.62:1); AA: background → #cfcfcf (4.53:1); AAA: text → #f15bd0 (7.15:1); AAA: background → #ffffff (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a40e84-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a40e84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.