# #a40a8d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a40a8d`
- RGB: rgb(164, 10, 141)
- HSL: hsl(309, 89%, 34%)
- OKLCH: oklch(0.493 0.213 336.3)
- Relative luminance: 0.1003
- Nearest named color: Katy Berry (#aa0077, Δ 3.858) — https://brandsweets.com/colors/katy-berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a40a8d

## Tints & shades

- Tints (toward white): #c10ba6, #e30dc3, #f21cd2, #f43ed9, #f55bde, #f778e4, #f99aeb, #fbb7f1, #fdd8f7, #fef5fd
- Shades (toward black): #950980, #870874, #780767, #6a065b, #5c054f, #4d0442, #3f0436, #300329, #22021d, #130111

## Harmonies

- Complementary: #0aa421
- Analogous: #6e0aa4, #a40a40
- Triadic: #8da40a, #0a8da4
- Split-complementary: #40a40a, #0aa46e
- Tetradic: #a46e0a, #0aa421, #0a40a4

## Colors that go with #a40a8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #a40a8d: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #a40a8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a40a8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a40a8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a40a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a40a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a40a8d in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #a40a8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9f0989 (7.31:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d40cb6 (4.53:1); AA: background → #d1d1d1 (4.57:1); AAA: text → #f551dc (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a40a8d-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a40a8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.