# #a40407

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a40407`
- RGB: rgb(164, 4, 7)
- HSL: hsl(359, 95%, 33%)
- OKLCH: oklch(0.453 0.183 28.5)
- Relative luminance: 0.0799
- Nearest named color: Bleeding Crimson (#9b1414, Δ 1.871) — https://brandsweets.com/colors/bleeding-crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a40407

## Tints & shades

- Tints (toward white): #c70508, #e5060a, #f91519, #fa3336, #fb5659, #fb7476, #fc9798, #fdb4b6, #fed7d8, #fff5f5
- Shades (toward black): #950406, #860306, #770305, #680304, #5e0204, #500203, #410203, #320102, #230101, #140101

## Harmonies

- Complementary: #04a4a1
- Analogous: #a40457, #a45104
- Triadic: #07a404, #0407a4
- Split-complementary: #04a451, #0457a4
- Tetradic: #57a404, #04a4a1, #5104a4

## Colors that go with #a40407

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #a40407 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #a40407 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a40407: 7 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a40407 in 4 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a40407 in 4 real palettes, including Fireside and Bookshop, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Slate Gray** #708090 [pool] — 5 real palettes, including Newsprint and Typewriter put Slate Gray beside #a40407, as the supporting colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #a40407: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a40407: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea060a (4.53:1); AA: background → #c2c2c2 (4.54:1); AAA: text → #fb6567 (7.16:1); AAA: background → #f0f0f0 (7.09:1)

## Brands using this color

- **State Farm** — secondary #a11b13 (Δ 1.471) — https://brandsweets.com/colors/brands/statefarm-com
- **Bose** — accent #ad0000 (Δ 1.903) — https://brandsweets.com/colors/brands/bose-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a40407-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a40407" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.