# #a37dc5

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a37dc5`
- RGB: rgb(163, 125, 197)
- HSL: hsl(272, 38%, 63%)
- OKLCH: oklch(0.654 0.112 307.8)
- Relative luminance: 0.2648
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.821) — https://brandsweets.com/colors/berries-galore
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a37dc5

## Tints & shades

- Tints (toward white): #ad8bcb, #b495d0, #bea4d6, #c6aedb, #d0bce1, #d7c7e6, #e1d5ec, #e9dff1, #f3edf7, #faf8fc
- Shades (toward black): #9468bb, #8553b2, #76479e, #663e89, #593678, #492c63, #3a234d, #2a1938, #1a1023, #0a060e

## Harmonies

- Complementary: #9ec57d
- Analogous: #7f7dc5, #c57dc2
- Triadic: #c5a37d, #7dc5a3
- Split-complementary: #c2c57d, #7dc57f
- Tetradic: #c57f7d, #9ec57d, #7dc2c5

## Colors that go with #a37dc5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a37dc5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #a37dc5, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Marvel (https://brandsweets.com/colors/brands/marvel-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #a37dc5 in 5 real palettes, including Obsidian's brand system and Dusk, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a37dc5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #a37dc5 in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #a37dc5, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a37dc5 in 3 real palettes, including Ledger Dark and Open House, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Open House (https://brandsweets.com/palettes/clean#open-house), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a37dc5 in 3 real palettes, including Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f61b8 (4.6:1); AA: background → #262626 (4.54:1); AAA: text → #704497 (7.09:1)
- On black (#000000): 6.3:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa87c9 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a37dc5-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a37dc5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.