# #a35d24

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a35d24`
- RGB: rgb(163, 93, 36)
- HSL: hsl(27, 64%, 39%)
- OKLCH: oklch(0.549 0.115 55.9)
- Relative luminance: 0.1574
- Nearest named color: Autumnal (#ad5928, Δ 2.112) — https://brandsweets.com/colors/autumnal
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a35d24

## Tints & shades

- Tints (toward white): #bc6b29, #d27a32, #d88a4b, #dd9b64, #e3ab7d, #e7b892, #edc9ab, #f2d9c4, #f8e9de, #fdfaf7
- Shades (toward black): #975621, #864c1d, #79451b, #693c17, #5c3514, #4b2b11, #3f240e, #2e1a0a, #211307, #110a04

## Harmonies

- Complementary: #246aa3
- Analogous: #a3242a, #a39d24
- Triadic: #24a35d, #5d24a3
- Split-complementary: #24a39d, #242aa3
- Tetradic: #2aa324, #246aa3, #9d24a3

## Colors that go with #a35d24

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Bramble put Champagne beside #a35d24. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a35d24 in 6 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a35d24: 5 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a35d24 in 6 real palettes, including Bookshop and Trailhead, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #a35d24: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #a35d24: 6 real palettes, including Olive Grove and Riverbed, as the supporting colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Clay & Linen and Riverbed put Slate Gray beside #a35d24, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a35d24: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #824a1c (7.13:1)
- On black (#000000): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab6226 (4.51:1); AA: background → #f2f2f2 (4.52:1); AAA: text → #d5823f (7.09:1)

## Brands using this color

- **Oatly** — primary #a0632d (Δ 1.448) — https://brandsweets.com/colors/brands/oatly-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a35d24-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a35d24" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.