# #a34d74

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a34d74`
- RGB: rgb(163, 77, 116)
- HSL: hsl(333, 36%, 47%)
- OKLCH: oklch(0.54 0.122 353.5)
- Relative luminance: 0.1436
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.478) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/a34d74

## Tints & shades

- Tints (toward white): #b15980, #b96a8d, #c17b9b, #c98da8, #d3a1b8, #dbb3c5, #e3c4d2, #ebd5df, #f4e7ed, #fcf8fa
- Shades (toward black): #95466a, #843e5d, #763754, #68314a, #5a2a40, #492234, #3b1c2a, #2d1520, #1c0d14, #0e070a

## Harmonies

- Complementary: #4da37c
- Analogous: #a34d9f, #a3514d
- Triadic: #74a34d, #4d74a3
- Split-complementary: #4da351, #4d9fa3
- Tetradic: #9fa34d, #4da37c, #514da3

## Colors that go with #a34d74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #a34d74, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #a34d74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a34d74: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #a34d74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com). — https://brandsweets.com/colors/sienna
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Clay & Linen put Slate Gray beside #a34d74, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a34d74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #a34d74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a34d74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.42:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #874060 (7.16:1)
- On black (#000000): 3.87:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b15980 (4.61:1); AA: background → #ebebeb (4.55:1); AAA: text → #c482a0 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a34d74-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a34d74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.