# #a34381

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a34381`
- RGB: rgb(163, 67, 129)
- HSL: hsl(321, 42%, 45%)
- OKLCH: oklch(0.531 0.146 343.6)
- Relative luminance: 0.1339
- Nearest named color: Fandango (#b53389, Δ 4.328) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/a34381

## Tints & shades

- Tints (toward white): #b54a90, #be609d, #c572a8, #cd84b3, #d69ac1, #ddaccc, #e4bed7, #ecd0e2, #f5e6ef, #fcf8fb
- Shades (toward black): #943d76, #86376a, #77315f, #692b53, #5b2548, #481e39, #3a182e, #2b1222, #1d0c17, #0e060b

## Harmonies

- Complementary: #43a364
- Analogous: #9443a3, #a34351
- Triadic: #81a343, #4381a3
- Split-complementary: #51a343, #43a394
- Tetradic: #a39443, #43a364, #4351a3

## Colors that go with #a34381

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a34381 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a34381: 3 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a34381: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a34381: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #a34381, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Taupe** #483c32 [pool] — Taupe is paired with #a34381 in two real palettes: Dunkin''s brand system and Typewriter, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Ember put Tomato beside #a34381, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #a34381 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d3a70 (7.07:1)
- On black (#000000): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b74e92 (4.52:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #ca7daf (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a34381-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a34381" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.