# #a3437e

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a3437e`
- RGB: rgb(163, 67, 126)
- HSL: hsl(323, 42%, 45%)
- OKLCH: oklch(0.529 0.144 345.3)
- Relative luminance: 0.1331
- Nearest named color: Fandango (#b53389, Δ 4.551) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/a3437e

## Tints & shades

- Tints (toward white): #b54a8c, #be609a, #c572a5, #cd84b1, #d69abf, #ddacca, #e4bed6, #ecd0e1, #f5e6ef, #fcf8fa
- Shades (toward black): #943d73, #863768, #77315c, #692b51, #5b2546, #481e38, #3a182d, #2b1222, #1d0c16, #0e060b

## Harmonies

- Complementary: #43a368
- Analogous: #9843a3, #a3434e
- Triadic: #7ea343, #437ea3
- Split-complementary: #4ea343, #43a398
- Tetradic: #a39843, #43a368, #434ea3

## Colors that go with #a3437e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #a3437e in 4 real palettes, including Dunkin''s brand system and Typewriter, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a3437e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #a3437e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a3437e: 3 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a3437e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — Two real palettes: MLB's brand system and Nintendo's brand system put Midnight Blue beside #a3437e, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #a3437e, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #a3437e in two real palettes: Semrush's brand system and Garnet, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d3a6d (7.1:1)
- On black (#000000): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b85191 (4.62:1); AA: background → #e6e6e6 (4.6:1); AAA: text → #ca7dac (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a3437e-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a3437e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.