# #a330ab

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a330ab`
- RGB: rgb(163, 48, 171)
- HSL: hsl(296, 56%, 43%)
- OKLCH: oklch(0.531 0.205 325.1)
- Relative luminance: 0.1284
- Nearest named color: Magentle (#aa11aa, Δ 3.095) — https://brandsweets.com/colors/magentle
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a330ab

## Tints & shades

- Tints (toward white): #ba37c3, #c348cb, #cb60d2, #d174d8, #d98cde, #e0a0e4, #e7b7eb, #eecbf0, #f6e3f7, #fcf7fd
- Shades (toward black): #942c9b, #85278b, #75237b, #661e6b, #5b1b5f, #4c1650, #3d1240, #2d0d30, #1e0920, #0f0410

## Harmonies

- Complementary: #38ab30
- Analogous: #6530ab, #ab3076
- Triadic: #aba330, #30aba3
- Split-complementary: #76ab30, #30ab65
- Tetradic: #ab6530, #38ab30, #3076ab

## Colors that go with #a330ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #a330ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #a330ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a330ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a330ab: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a330ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #a330ab in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #a330ab's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #a330ab: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #902b97 (7.05:1)
- On black (#000000): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd38c7 (4.55:1); AA: background → #e3e3e3 (4.59:1); AAA: text → #d174d8 (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a330ab-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a330ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
