# #a24974

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a24974`
- RGB: rgb(162, 73, 116)
- HSL: hsl(331, 38%, 46%)
- OKLCH: oklch(0.532 0.128 352.1)
- Relative luminance: 0.1371
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.876) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/a24974

## Tints & shades

- Tints (toward white): #b25380, #b9648d, #c3799d, #cb8baa, #d39cb7, #dbaec4, #e3c0d1, #ecd5e0, #f4e6ed, #fcf8fa
- Shades (toward black): #94426a, #863c60, #743453, #662e49, #58283f, #4a2135, #3c1b2b, #2a131e, #1c0d14, #0e060a

## Harmonies

- Complementary: #49a277
- Analogous: #a249a0, #a24a49
- Triadic: #74a249, #4974a2
- Split-complementary: #49a24a, #49a0a2
- Tetradic: #a0a249, #49a277, #4a49a2

## Colors that go with #a24974

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #a24974, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #a24974 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a24974: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #a24974's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com). — https://brandsweets.com/colors/sienna
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Noir Beauty put Slate Gray beside #a24974, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #a24974 in 12 real palettes, including Dunkin''s brand system and Typewriter, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a24974 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a24974: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #893e62 (7.17:1)
- On black (#000000): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35683 (4.58:1); AA: background → #e8e8e8 (4.58:1); AAA: text → #c680a2 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a24974-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a24974" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.