# #a13698

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a13698`
- RGB: rgb(161, 54, 152)
- HSL: hsl(305, 50%, 42%)
- OKLCH: oklch(0.523 0.181 331.4)
- Relative luminance: 0.1248
- Nearest named color: Fandango (#b53389, Δ 4.741) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/a13698

## Tints & shades

- Tints (toward white): #b83dad, #c34bb9, #cb62c2, #d175c9, #d98cd2, #e0a3db, #e7b6e3, #eecdec, #f5e0f3, #fcf7fc
- Shades (toward black): #913089, #822b7b, #772870, #672262, #581d53, #491845, #391336, #2e0f2b, #1f0a1d, #0f050e

## Harmonies

- Complementary: #36a13e
- Analogous: #7436a1, #a13662
- Triadic: #98a136, #3698a1
- Split-complementary: #62a136, #36a174
- Tetradic: #a17436, #36a13e, #3662a1

## Colors that go with #a13698

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a13698 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a13698: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a13698: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a13698: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a13698: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #a13698 in two real palettes: The Ordinary's brand system and Lenovo's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #a13698, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a13698 in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #913089 (7.03:1)
- On black (#000000): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf40b5 (4.62:1); AA: background → #e0e0e0 (4.55:1); AAA: text → #d175c9 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a13698-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a13698" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.