# #a04e18

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a04e18`
- RGB: rgb(160, 78, 24)
- HSL: hsl(24, 74%, 36%)
- OKLCH: oklch(0.518 0.126 49.1)
- Relative luminance: 0.1299
- Nearest named color: sienna (#a0522d, Δ 1.667) — https://brandsweets.com/colors/sienna
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a04e18

## Tints & shades

- Tints (toward white): #ba5b1c, #d56820, #e17b37, #e58d52, #e99e6d, #edb087, #f1c2a2, #f6d6c1, #fae8dc, #fef9f6
- Shades (toward black): #924816, #854114, #733811, #66320f, #592b0d, #4b250b, #3e1e09, #2c1607, #1f0f05, #120903

## Harmonies

- Complementary: #1869a0
- Analogous: #a01825, #a09218
- Triadic: #18a04e, #4e18a0
- Split-complementary: #18a092, #1825a0
- Tetradic: #25a018, #1869a0, #9218a0

## Colors that go with #a04e18

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a04e18's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #a04e18: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Bose (https://brandsweets.com/colors/brands/bose-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #a04e18 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #a04e18 in 4 real palettes, including Ember and Trailhead, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #a04e18. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a04e18 in 6 real palettes, including BrandSweets's brand system and Olive Grove. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a04e18: 7 real palettes, including Dyson's brand system and State Farm's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a04e18: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a4315 (7.26:1)
- On black (#000000): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ba5b1c (4.6:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #e17b37 (7.09:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 0.984) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a04e18-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a04e18" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.