# #9f79cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9f79cd`
- RGB: rgb(159, 121, 205)
- HSL: hsl(267, 46%, 64%)
- OKLCH: oklch(0.646 0.128 303.9)
- Relative luminance: 0.2545
- Nearest named color: mediumpurple (#9370db, Δ 4.023) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9f79cd

## Tints & shades

- Tints (toward white): #a784d2, #b293d7, #ba9edb, #c4ade1, #ccb8e5, #d4c3e9, #dfd2ee, #e7ddf3, #f2ecf8, #faf8fc
- Shades (toward black): #8f63c5, #7f4cbd, #703fab, #613795, #532f7f, #442768, #361e52, #27163c, #180e25, #0a060f

## Harmonies

- Complementary: #a7cd79
- Analogous: #797dcd, #c979cd
- Triadic: #cd9f79, #79cd9f
- Split-complementary: #cdc979, #7dcd79
- Tetradic: #cd797d, #a7cd79, #79cdc9

## Colors that go with #9f79cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9f79cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #9f79cd in 5 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9f79cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9f79cd in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9f79cd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9f79cd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9f79cd in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #9f79cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8c5fc4 (4.62:1); AA: background → #242424 (4.5:1); AAA: text → #703fab (7.03:1)
- On black (#000000): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa88d3 (7.17:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9f79cd-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9f79cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.