# #9f780f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9f780f`
- RGB: rgb(159, 120, 15)
- HSL: hsl(44, 83%, 34%)
- OKLCH: oklch(0.595 0.118 84.9)
- Relative luminance: 0.2084
- Nearest named color: Caramel (#af6f09, Δ 3.428) — https://brandsweets.com/colors/caramel
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9f780f

## Tints & shades

- Tints (toward white): #bb8e11, #dba614, #ebb624, #eec144, #f0ca60, #f3d37c, #f6de9d, #f8e8b9, #fcf3da, #fefcf6
- Shades (toward black): #916e0d, #83630c, #75580b, #674e0a, #594308, #4b3907, #3d2e06, #2f2304, #211903, #130e02

## Harmonies

- Complementary: #0f359f
- Analogous: #9f300f, #7d9f0f
- Triadic: #0f9f78, #780f9f
- Split-complementary: #0f7d9f, #300f9f
- Tetradic: #0f9f30, #0f359f, #9f0f7d

## Colors that go with #9f780f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #9f780f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #9f780f, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9f780f in 4 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #9f780f: 4 real palettes, including Cider and Bookshop, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #9f780f: 4 real palettes, including Riverbed and Homestead, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Atelier and Riverbed put Slate Gray beside #9f780f, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Tan** #d2b48c [pool] — Tan is paired with #9f780f in 4 real palettes, including Desert Road and Mushroom, as the supporting colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9f780f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #95710e (4.52:1); AA: background → #141414 (4.53:1); AAA: text → #70550a (7.02:1)
- On black (#000000): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bf9112 (7.27:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9f780f-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9f780f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
