# #9f74aa

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9f74aa`
- RGB: rgb(159, 116, 170)
- HSL: hsl(288, 24%, 56%)
- OKLCH: oklch(0.621 0.093 319.3)
- Relative luminance: 0.2276
- Nearest named color: Drama Queen (#a37298, Δ 2.729) — https://brandsweets.com/colors/drama-queen
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9f74aa

## Tints & shades

- Tints (toward white): #a881b1, #b08db9, #bb9dc3, #c4aacb, #cdb6d2, #d6c3da, #ded0e2, #e9dfec, #f2ecf3, #fbf9fb
- Shades (toward black): #9464a0, #865991, #754e7e, #66446f, #583a5f, #49304f, #3a273f, #291b2c, #1a111c, #0c080d

## Harmonies

- Complementary: #7faa74
- Analogous: #8474aa, #aa749a
- Triadic: #aa9f74, #74aa9f
- Split-complementary: #9aaa74, #74aa84
- Tetradic: #aa8474, #7faa74, #749aaa

## Colors that go with #9f74aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9f74aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #9f74aa in 8 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9f74aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #9f74aa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Campus put Orange beside #9f74aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #9f74aa in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #9f74aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9f74aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9464a0 (4.58:1); AA: background → #1c1c1c (4.51:1); AAA: text → #6f4a78 (7.18:1)
- On black (#000000): 5.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae8ab7 (7.12:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9f74aa-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9f74aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.