# #9f540f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9f540f`
- RGB: rgb(159, 84, 15)
- HSL: hsl(29, 83%, 34%)
- OKLCH: oklch(0.526 0.123 55.5)
- Relative luminance: 0.1375
- Nearest named color: Brandy Bear (#aa5412, Δ 2.135) — https://brandsweets.com/colors/brandy-bear
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9f540f

## Tints & shades

- Tints (toward white): #bb6311, #db7514, #eb8424, #ee9644, #f0a660, #f3b67c, #f6c89d, #f8d8b9, #fceada, #fefaf6
- Shades (toward black): #914d0d, #83450c, #753e0b, #67370a, #592f08, #4b2807, #3d2006, #2f1904, #211103, #130a02

## Harmonies

- Complementary: #0f599f
- Analogous: #9f0f11, #9f9c0f
- Triadic: #0f9f54, #540f9f
- Split-complementary: #0f9f9c, #0f119f
- Tetradic: #119f0f, #0f599f, #9c0f9f

## Colors that go with #9f540f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9f540f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #9f540f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #9f540f. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9f540f in 6 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9f540f: 5 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9f540f in 6 real palettes, including Trailhead and Fireside, as the supporting colour. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #9f540f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9f540f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #87480d (7.09:1)
- On black (#000000): 3.75:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b66111 (4.71:1); AA: background → #e8e8e8 (4.57:1); AAA: text → #e57915 (7.08:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 1.662) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9f540f-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9f540f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.