# #9f044a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9f044a`
- RGB: rgb(159, 4, 74)
- HSL: hsl(333, 95%, 32%)
- OKLCH: oklch(0.454 0.18 4.3)
- Relative luminance: 0.0795
- Nearest named color: Berry (#990f4b, Δ 1.234) — https://brandsweets.com/colors/berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9f044a

## Tints & shades

- Tints (toward white): #c2055a, #e00668, #f91079, #fa2e8a, #fb519d, #fb74b1, #fc92c2, #fdb4d5, #fed2e6, #fff5f9
- Shades (toward black): #900443, #81033c, #770337, #680330, #5a022a, #4b0223, #3c021c, #320117, #230110, #140109

## Harmonies

- Complementary: #049f59
- Analogous: #9f0497, #9f0c04
- Triadic: #4a9f04, #044a9f
- Split-complementary: #049f0c, #04979f
- Tetradic: #979f04, #049f59, #0c049f

## Colors that go with #9f044a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #9f044a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #9f044a in 7 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9f044a: 6 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #9f044a in 14 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9f044a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #9f044a in 3 real palettes, including Candlelight and Fireside, as the supporting colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Ochre** #cc7722 [pool] — Designers have shipped Ochre with #9f044a: 3 real palettes, including Newsprint and Maple, as the accent. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Maple (https://brandsweets.com/palettes/warm#maple), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/ochre
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #9f044a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e5066a (4.57:1); AA: background → #c2c2c2 (4.55:1); AAA: text → #fb5ba3 (7.13:1); AAA: background → #f0f0f0 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9f044a-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9f044a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.