# #9e768d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9e768d`
- RGB: rgb(158, 118, 141)
- HSL: hsl(326, 17%, 54%)
- OKLCH: oklch(0.613 0.059 343.6)
- Relative luminance: 0.2215
- Nearest named color: Amorous (#967d96, Δ 2.185) — https://brandsweets.com/colors/amorous
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/9e768d

## Tints & shades

- Tints (toward white): #a68296, #b191a3, #b99dad, #c4abb9, #ccb7c3, #d5c3cd, #dfd2da, #e8dee4, #f2edf0, #fbf9fa
- Shades (toward black): #926880, #835d73, #745366, #654859, #573d4c, #48333f, #392832, #2a1e25, #1b1317, #0c080a

## Harmonies

- Complementary: #769e87
- Analogous: #9b769e, #9e7678
- Triadic: #8c9e76, #768c9e
- Split-complementary: #789e76, #769e9b
- Tetradic: #9e9b76, #769e87, #76789e

## Colors that go with #9e768d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9e768d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #9e768d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Graphite Mono and Estate put Blush Pink beside #9e768d, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #9e768d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #9e768d: 4 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 5 real palettes, including Kiln and Estate put Peru beside #9e768d, as the lead colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Estate (https://brandsweets.com/palettes/luxury#estate), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Tan** #d2b48c [pool] — Tan is paired with #9e768d in 4 real palettes, including Mushroom and Sepia Mono, as the supporting colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #9e768d in 21 real palettes, including Typewriter and Mushroom, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.87:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #956a82 (4.5:1); AA: background → #1a1a1a (4.5:1); AAA: text → #6e4e60 (7.19:1)
- On black (#000000): 5.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af8ea0 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9e768d-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9e768d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.