# #9e501f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9e501f`
- RGB: rgb(158, 80, 31)
- HSL: hsl(23, 67%, 37%)
- OKLCH: oklch(0.519 0.12 49.1)
- Relative luminance: 0.1311
- Nearest named color: Ancient Chest (#99522b, Δ 1.243) — https://brandsweets.com/colors/ancient-chest
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9e501f

## Tints & shades

- Tints (toward white): #b75d24, #d16929, #d97a3f, #de8c59, #e4a177, #e9b290, #eec4aa, #f3d6c3, #f8e7dd, #fdf9f6
- Shades (toward black): #91491d, #804119, #733a17, #663414, #592d12, #48250e, #3c1e0c, #2f1809, #1e0f06, #110903

## Harmonies

- Complementary: #1f6d9e
- Analogous: #9e1f2e, #9e8f1f
- Triadic: #1f9e50, #501f9e
- Split-complementary: #1f9e8f, #1f2e9e
- Tetradic: #2e9e1f, #1f6d9e, #8f1f9e

## Colors that go with #9e501f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9e501f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #9e501f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Bose (https://brandsweets.com/colors/brands/bose-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #9e501f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #9e501f. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9e501f in 6 real palettes, including BrandSweets's brand system and Olive Grove. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9e501f: 5 real palettes, including Dyson's brand system and State Farm's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9e501f in 6 real palettes, including Fireside and Trailhead, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9e501f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #88451b (7.21:1)
- On black (#000000): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b75d24 (4.6:1); AA: background → #e3e3e3 (4.52:1); AAA: text → #db8048 (7.19:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 1.15) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9e501f-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9e501f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.