# #9e40ba

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9e40ba`
- RGB: rgb(158, 64, 186)
- HSL: hsl(286, 49%, 49%)
- OKLCH: oklch(0.55 0.196 317.6)
- Relative luminance: 0.1448
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.437) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9e40ba

## Tints & shades

- Tints (toward white): #a850c3, #b263ca, #bb76d0, #c589d7, #ce9cdd, #d6abe2, #dfbee9, #e8d1ef, #f2e4f6, #fbf7fc
- Shades (toward black): #913bab, #813498, #742f89, #642876, #572367, #471d54, #3a1744, #2a1131, #1d0c22, #0d050f

## Harmonies

- Complementary: #5cba40
- Analogous: #6040ba, #ba409a
- Triadic: #ba9e40, #40ba9e
- Split-complementary: #9aba40, #40ba60
- Tetradic: #ba6040, #5cba40, #409aba

## Colors that go with #9e40ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9e40ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9e40ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9e40ba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9e40ba: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9e40ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #9e40ba in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #9e40ba in two real palettes: Lavender Haze and Ledger's brand system, as the supporting colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Ledger (https://brandsweets.com/colors/brands/ledger-com). — https://brandsweets.com/colors/mauve
- **Rust** #b7410e [pool] — Rust shows up next to #9e40ba in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #84359c (7.07:1)
- On black (#000000): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a850c3 (4.6:1); AA: background → #ebebeb (4.52:1); AAA: text → #bf7ed3 (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9e40ba-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9e40ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.