# #9e29ae

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9e29ae`
- RGB: rgb(158, 41, 174)
- HSL: hsl(293, 62%, 42%)
- OKLCH: oklch(0.52 0.212 322.5)
- Relative luminance: 0.1191
- Nearest named color: Magentle (#aa11aa, Δ 2.965) — https://brandsweets.com/colors/magentle
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9e29ae

## Tints & shades

- Tints (toward white): #b52fc6, #c03dd1, #c856d7, #cf6adc, #d783e2, #df9ce8, #e6b1ed, #eec9f2, #f4def7, #fcf7fd
- Shades (toward black): #8f259d, #80218c, #751e80, #661a70, #57165f, #47124e, #380f3e, #2d0c32, #1e0821, #0f0411

## Harmonies

- Complementary: #38ae29
- Analogous: #5c29ae, #ae297b
- Triadic: #ae9e29, #29ae9e
- Split-complementary: #7bae29, #29ae5c
- Tetradic: #ae5c29, #38ae29, #297bae

## Colors that go with #9e29ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9e29ae: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #9e29ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9e29ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9e29ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9e29ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #9e29ae in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #9e29ae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #9e29ae: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f259d (7.19:1)
- On black (#000000): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd35d0 (4.58:1); AA: background → #dedede (4.62:1); AAA: text → #d273de (7.25:1)

## Curated palettes containing it

- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9e29ae-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9e29ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.