# #9d77df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d77df`
- RGB: rgb(157, 119, 223)
- HSL: hsl(262, 62%, 67%)
- OKLCH: oklch(0.651 0.154 298.9)
- Relative luminance: 0.2569
- Nearest named color: mediumpurple (#9370db, Δ 2.481) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9d77df

## Tints & shades

- Tints (toward white): #a683e2, #af8fe5, #b89ce8, #c1a8eb, #ccb9ef, #d5c5f1, #ded2f4, #e7def7, #f0eafa, #f9f7fd
- Shades (toward black): #8b5ed9, #7641d2, #662fc6, #5929ae, #4d2395, #3e1c78, #31165f, #241046, #150a29, #090411

## Harmonies

- Complementary: #b9df77
- Analogous: #7785df, #d177df
- Triadic: #df9d77, #77df9d
- Split-complementary: #dfd177, #85df77
- Tetradic: #df7785, #b9df77, #77dfd1

## Colors that go with #9d77df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9d77df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9d77df in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Taupe** #483c32 [pool] — Taupe is paired with #9d77df in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #9d77df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9d77df, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9d77df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9d77df in 3 real palettes, including Netlify's brand system and Calm's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Plaid's brand system put Midnight Blue beside #9d77df, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #885ad8 (4.67:1); AA: background → #242424 (4.54:1); AAA: text → #6a30cf (7.15:1)
- On black (#000000): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a987e3 (7.26:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d77df-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d77df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.