# #9d71ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d71ef`
- RGB: rgb(157, 113, 239)
- HSL: hsl(261, 80%, 69%)
- OKLCH: oklch(0.65 0.183 297.1)
- Relative luminance: 0.2521
- Nearest named color: mediumpurple (#9370db, Δ 3.397) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9d71ef

## Tints & shades

- Tints (toward white): #a67ef1, #b08cf2, #b99af4, #c3a8f5, #ccb6f7, #d3bff8, #dccdf9, #e6dafb, #efe8fc, #f9f6fe
- Shades (toward black): #8a55ec, #7435e9, #6119e6, #5316c5, #4813aa, #3a0f8a, #2f0c6e, #21094e, #150632, #080212

## Harmonies

- Complementary: #c3ef71
- Analogous: #7184ef, #dc71ef
- Triadic: #ef9d71, #71ef9d
- Split-complementary: #efdc71, #84ef71
- Tetradic: #ef7184, #c3ef71, #71efdc

## Colors that go with #9d71ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9d71ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9d71ef in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #9d71ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9d71ef, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9d71ef in 3 real palettes, including Calm's brand system and Netlify's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #9d71ef, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9d71ef in 3 real palettes, including Loom's brand system and Roblox's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #9d71ef: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a55ec (4.57:1); AA: background → #212121 (4.63:1); AAA: text → #6723e7 (7.07:1)
- On black (#000000): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa83f1 (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d71ef-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d71ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.