# #9d650b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d650b`
- RGB: rgb(157, 101, 11)
- HSL: hsl(37, 87%, 33%)
- OKLCH: oklch(0.554 0.116 70.6)
- Relative luminance: 0.165
- Nearest named color: Aged Antics (#886b2e, Δ 3.859) — https://brandsweets.com/colors/aged-antics
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9d650b

## Tints & shades

- Tints (toward white): #bf7b0d, #db8d0f, #ef9f1f, #f1ac3b, #f4ba5d, #f6c679, #f8d49b, #fae1b7, #fcefd9, #fefbf5
- Shades (toward black): #8f5c0a, #815309, #724a08, #644007, #5b3a06, #4c3105, #3e2804, #301f03, #211502, #130c01

## Harmonies

- Complementary: #0b439d
- Analogous: #9d1c0b, #8c9d0b
- Triadic: #0b9d65, #650b9d
- Split-complementary: #0b8c9d, #1c0b9d
- Tetradic: #0b9d1c, #0b439d, #9d0b8c

## Colors that go with #9d650b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and BrandSweets's brand system put Champagne beside #9d650b, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9d650b in 4 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9d650b in 6 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #9d650b: 6 real palettes, including Riverbed and Homestead, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Atelier and Riverbed put Slate Gray beside #9d650b, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #9d650b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9d650b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9d650b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #774d08 (7.37:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a2680b (4.52:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #d2870f (7.21:1)

## Brands using this color

- **Ubereats** — secondary #9f6403 (Δ 0.407) — https://brandsweets.com/colors/brands/ubereats-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d650b-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d650b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.