# #9d63bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d63bb`
- RGB: rgb(157, 99, 187)
- HSL: hsl(280, 39%, 56%)
- OKLCH: oklch(0.598 0.142 313.2)
- Relative luminance: 0.1968
- Nearest named color: Amethyst (#9966cc, Δ 2.656) — https://brandsweets.com/colors/amethyst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9d63bb

## Tints & shades

- Tints (toward white): #a671c1, #af7fc7, #ba91cf, #c39fd5, #ccaddb, #d5bce1, #decae8, #e9dcef, #f2eaf6, #fbf8fc
- Shades (toward black): #9251b3, #8548a3, #733e8e, #65367c, #562f6a, #482759, #3a1f47, #281632, #1a0e20, #0c060e

## Harmonies

- Complementary: #80bb63
- Analogous: #7263bb, #bb63ac
- Triadic: #bb9d63, #63bb9d
- Split-complementary: #acbb63, #63bb72
- Tetradic: #bb7263, #80bb63, #63acbb

## Colors that go with #9d63bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #9d63bb in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9d63bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9d63bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #9d63bb, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #9d63bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9d63bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #9d63bb in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d63bb: two real palettes: Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #995cb7 (4.6:1); AA: background → #0f0f0f (4.51:1); AAA: text → #764091 (7.21:1)
- On black (#000000): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b486ca (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d63bb-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d63bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.