# #9d540b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d540b`
- RGB: rgb(157, 84, 11)
- HSL: hsl(30, 87%, 33%)
- OKLCH: oklch(0.523 0.122 56.9)
- Relative luminance: 0.1353
- Nearest named color: Ancient Chest (#99522b, Δ 2.442) — https://brandsweets.com/colors/ancient-chest
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9d540b

## Tints & shades

- Tints (toward white): #bf660d, #db750f, #ef871f, #f1963b, #f4a85d, #f6b879, #f8c99b, #fad9b7, #fcebd9, #fefaf5
- Shades (toward black): #8f4d0a, #814509, #723d08, #643607, #5b3006, #4c2905, #3e2104, #301a03, #211202, #130a01

## Harmonies

- Complementary: #0b549d
- Analogous: #9d0b0b, #9d9d0b
- Triadic: #0b9d54, #540b9d
- Split-complementary: #0b9d9d, #0b0b9d
- Tetradic: #0b9d0b, #0b549d, #9d0b9d

## Colors that go with #9d540b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #9d540b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #9d540b. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9d540b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9d540b in 6 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d540b: 4 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9d540b in 6 real palettes, including Trailhead and Darkroom, as the supporting colour. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #9d540b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9d540b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #864709 (7.19:1)
- On black (#000000): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b5610d (4.68:1); AA: background → #e6e6e6 (4.54:1); AAA: text → #e57a10 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d540b-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d540b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.