# #9d504d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d504d`
- RGB: rgb(157, 80, 77)
- HSL: hsl(2, 34%, 46%)
- OKLCH: oklch(0.524 0.103 23.5)
- Relative luminance: 0.1344
- Nearest named color: Barbarossa (#a84734, Δ 3.492) — https://brandsweets.com/colors/barbarossa
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/9d504d

## Tints & shades

- Tints (toward white): #ad5a58, #b56b69, #bf7f7d, #c7908e, #d0a19f, #d8b2b0, #e1c3c1, #ebd7d6, #f3e7e7, #fcf8f8
- Shades (toward black): #904947, #824240, #713938, #633231, #552c2a, #482523, #3a1e1d, #291514, #1b0e0d, #0e0707

## Harmonies

- Complementary: #4d9b9d
- Analogous: #9d4d73, #9d784d
- Triadic: #4d9d50, #504d9d
- Split-complementary: #4d9d78, #4d739d
- Tetradic: #739d4d, #4d9b9d, #784d9d

## Colors that go with #9d504d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #9d504d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #9d504d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #9d504d, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #9d504d in 7 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9d504d in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d504d: 7 real palettes, including Dyson's brand system and Campbell's's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9d504d in 5 real palettes, including Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9d504d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #854442 (7.23:1)
- On black (#000000): 3.69:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae5e5b (4.55:1); AA: background → #e6e6e6 (4.56:1); AAA: text → #c28684 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d504d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d504d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.