# #9d4d63

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d4d63`
- RGB: rgb(157, 77, 99)
- HSL: hsl(344, 34%, 46%)
- OKLCH: oklch(0.525 0.109 4.1)
- Relative luminance: 0.1338
- Nearest named color: Grape Kiss (#82476f, Δ 6.114) — https://brandsweets.com/colors/grape-kiss
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/9d4d63

## Tints & shades

- Tints (toward white): #ad586e, #b5697d, #bf7d8f, #c78e9d, #d09fac, #d8b0bb, #e1c1ca, #ebd6dc, #f3e7ea, #fcf8f9
- Shades (toward black): #90475a, #824052, #713847, #63313e, #552a36, #48232d, #3a1d24, #29141a, #1b0d11, #0e0709

## Harmonies

- Complementary: #4d9d88
- Analogous: #9d4d8b, #9d604d
- Triadic: #639d4d, #4d639d
- Split-complementary: #4d9d60, #4d8b9d
- Tetradic: #8b9d4d, #4d9d88, #604d9d

## Colors that go with #9d4d63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #9d4d63 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9d4d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #9d4d63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #9d4d63, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #9d4d63 in 4 real palettes, including Wendy's's brand system and Nintendo's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d4d63: 8 real palettes, including Chase's brand system and Campbell's's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9d4d63 in 4 real palettes, including Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9d4d63: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #854254 (7.23:1)
- On black (#000000): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae5b71 (4.53:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #c28495 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d4d63-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d4d63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.