# #9d3dae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d3dae`
- RGB: rgb(157, 61, 174)
- HSL: hsl(291, 48%, 46%)
- OKLCH: oklch(0.538 0.188 321.3)
- Relative luminance: 0.1356
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.076) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9d3dae

## Tints & shades

- Tints (toward white): #ac46be, #b459c5, #bf70cd, #c782d3, #d095da, #d8a8e1, #e1bbe7, #ebd2ef, #f3e5f6, #fcf7fc
- Shades (toward black): #8f389f, #81328f, #702c7d, #63266d, #55215e, #481c4f, #3a1740, #29102d, #1b0b1e, #0e050f

## Harmonies

- Complementary: #4eae3d
- Analogous: #643dae, #ae3d86
- Triadic: #ae9d3d, #3dae9d
- Split-complementary: #86ae3d, #3dae64
- Tetradic: #ae643d, #4eae3d, #3d86ae

## Colors that go with #9d3dae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #9d3dae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9d3dae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9d3dae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d3dae: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9d3dae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Rust** #b7410e [pool] — Rust shows up next to #9d3dae in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony: triadic] — Sienna completes a triad with #9d3dae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony: analogous] — Slate Blue is #9d3dae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/slateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #853493 (7.22:1)
- On black (#000000): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae4abf (4.53:1); AA: background → #e6e6e6 (4.53:1); AAA: text → #c47bd1 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d3dae-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d3dae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.