# #9d32ae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9d32ae`
- RGB: rgb(157, 50, 174)
- HSL: hsl(292, 55%, 44%)
- OKLCH: oklch(0.526 0.202 321.8)
- Relative luminance: 0.1251
- Nearest named color: Magentleman (#aa22bb, Δ 3.497) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9d32ae

## Tints & shades

- Tints (toward white): #af38c2, #bb4dcb, #c261d1, #cb79d8, #d38cde, #daa0e3, #e4b8ea, #ebccf0, #f4e3f7, #fcf7fd
- Shades (toward black): #8f2e9e, #81298e, #73257e, #64206f, #561c5f, #48174f, #39123f, #2b0e2f, #1d0920, #0e0510

## Harmonies

- Complementary: #43ae32
- Analogous: #6032ae, #ae3281
- Triadic: #ae9d32, #32ae9d
- Split-complementary: #81ae32, #32ae60
- Tetradic: #ae6032, #43ae32, #3281ae

## Colors that go with #9d32ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9d32ae: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #9d32ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9d32ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9d32ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9d32ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Rust** #b7410e [pool] — Rust shows up next to #9d32ae in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #9d32ae in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #9d32ae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c2d9a (7.1:1)
- On black (#000000): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b641c8 (4.58:1); AA: background → #e0e0e0 (4.54:1); AAA: text → #ca75d7 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9d32ae-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9d32ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.