# #9ced73

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9ced73`
- RGB: rgb(156, 237, 115)
- HSL: hsl(100, 77%, 69%)
- OKLCH: oklch(0.867 0.175 136.2)
- Relative luminance: 0.6887
- Nearest named color: Herbivore (#88ee77, Δ 1.826) — https://brandsweets.com/colors/herbivore
- Moods: vivid
- Page: https://brandsweets.com/colors/9ced73

## Tints & shades

- Tints (toward white): #a5ef81, #aff08e, #b9f29c, #c2f4a9, #ccf6b7, #d2f7c0, #dcf9cd, #e5fadb, #effce8, #f9fef6
- Shades (toward black): #88e958, #72e538, #5fe21d, #52c219, #46a716, #398712, #2d6c0e, #204d0a, #153206, #081202

## Harmonies

- Complementary: #c473ed
- Analogous: #d9ed73, #73ed87
- Triadic: #739ced, #ed739c
- Split-complementary: #8773ed, #ed73d9
- Tetradic: #73d9ed, #c473ed, #ed8773

## Colors that go with #9ced73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #9ced73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Crimson** #dc143c [pool] — Crimson is paired with #9ced73 in 4 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #9ced73 in 5 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #9ced73 in 5 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9ced73: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9ced73: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Red** #ff0000 [pool] — Red is paired with #9ced73 in 3 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #9ced73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #398712 (4.52:1); AA: background → #5e5e5e (4.56:1); AAA: text → #2a630d (7.27:1); AAA: background → #424242 (7.07:1)
- On black (#000000): 14.77:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Duolingo** — accent #a5ed6e (Δ 0.95) — https://brandsweets.com/colors/brands/duolingo
- **Wise** — secondary #9fe870 (Δ 1.28) — https://brandsweets.com/colors/brands/wise-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9ced73-a8bea2-694edf-1f2d21-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9ced73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.