# #9c4971

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9c4971`
- RGB: rgb(156, 73, 113)
- HSL: hsl(331, 36%, 45%)
- OKLCH: oklch(0.523 0.12 351.9)
- Relative luminance: 0.1303
- Nearest named color: Grape Kiss (#82476f, Δ 5.1) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/9c4971

## Tints & shades

- Tints (toward white): #ad527e, #b7668d, #bf789a, #c889a7, #d19eb7, #d9afc4, #e2c1d1, #ead2dd, #f4e7ed, #fcf8fa
- Shades (toward black): #8e4367, #803c5d, #723653, #652f49, #57293f, #452132, #371a28, #2a141e, #1c0d14, #0e070a

## Harmonies

- Complementary: #499c74
- Analogous: #9c499b, #9c4b49
- Triadic: #719c49, #49719c
- Split-complementary: #499c4b, #499b9c
- Tetradic: #9b9c49, #499c74, #4b499c

## Colors that go with #9c4971

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #9c4971 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Darkroom put Champagne beside #9c4971, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9c4971: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Noir Beauty put Slate Gray beside #9c4971, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #9c4971 in 14 real palettes, including Dunkin''s brand system and Typewriter, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #9c4971 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #9c4971 in 3 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #9c4971: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #874062 (7.14:1)
- On black (#000000): 3.61:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b15983 (4.63:1); AA: background → #e3e3e3 (4.54:1); AAA: text → #c482a2 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9c4971-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9c4971" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.