# #9b97aa

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9b97aa`
- RGB: rgb(155, 151, 170)
- HSL: hsl(253, 10%, 63%)
- OKLCH: oklch(0.686 0.028 295.3)
- Relative luminance: 0.32
- Nearest named color: Machinery (#9999aa, Δ 0.598) — https://brandsweets.com/colors/machinery
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9b97aa

## Tints & shades

- Tints (toward white): #a6a2b3, #aeabba, #b9b6c3, #c1beca, #cccad3, #d4d2da, #dfdde3, #e7e6ea, #f2f1f4, #faf9fa
- Shades (toward black): #8b869c, #7b768f, #6c677e, #5e5a6d, #524e5f, #43404f, #35323e, #26252d, #18171c, #0a090b

## Harmonies

- Complementary: #a6aa97
- Analogous: #979daa, #a597aa
- Triadic: #aa9b97, #97aa9b
- Split-complementary: #aaa597, #9daa97
- Tetradic: #aa979d, #a6aa97, #97aaa5

## Colors that go with #9b97aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #9b97aa without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Garden Wedding put Blush Pink beside #9b97aa, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #9b97aa: 7 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9b97aa: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Open House and First Snow put Midnight Blue beside #9b97aa, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9b97aa: 4 real palettes, including Stone and Crypto.com's brand system, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9b97aa in 4 real palettes, including Sephora's brand system and Brilliant's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Guinness (https://brandsweets.com/colors/brands/guinness-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9b97aa in 28 real palettes, including Dusk and Stone, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Stone (https://brandsweets.com/palettes/neutral#stone), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #78738c (4.54:1); AA: background → #303030 (4.65:1); AAA: text → #595568 (7.18:1); AAA: background → #080808 (7.06:1)
- On black (#000000): 7.4:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9b97aa-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9b97aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
