# #9b810d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9b810d`
- RGB: rgb(155, 129, 13)
- HSL: hsl(49, 85%, 33%)
- OKLCH: oklch(0.61 0.122 94.3)
- Relative luminance: 0.227
- Nearest named color: Captain Kirk (#9b870c, Δ 1.64) — https://brandsweets.com/colors/captain-kirk
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9b810d

## Tints & shades

- Tints (toward white): #bd9d0f, #d9b412, #edc821, #efcf3e, #f2d75f, #f4de7b, #f7e69c, #f9edb8, #fcf6d9, #fefdf6
- Shades (toward black): #8e760b, #7f6a0a, #715e09, #635208, #5a4b07, #4b3f06, #3d3305, #2f2704, #211b03, #131002

## Harmonies

- Complementary: #0d279c
- Analogous: #9c3a0d, #6e9c0d
- Triadic: #0d9c81, #810d9c
- Split-complementary: #0d6e9c, #3a0d9c
- Tetradic: #0d9c3a, #0d279c, #9c0d6e

## Colors that go with #9b810d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9b810d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Coffee Bar put Champagne beside #9b810d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9b810d: 7 real palettes, including Dusk and Guinness's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9b810d in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9b810d in 4 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #9b810d: 5 real palettes, including Cider and Bookshop, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #9b810d: 4 real palettes, including Riverbed and Forest Floor, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Medium Slate Blue** #7b68ee [harmony: complementary] — Medium Slate Blue sits directly opposite #9b810d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.79:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #89720b (4.69:1); AA: background → #1a1a1a (4.59:1); AAA: text → #685608 (7.18:1)
- On black (#000000): 5.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b3950f (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9b810d-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9b810d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.