# #9b78ce

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9b78ce`
- RGB: rgb(155, 120, 206)
- HSL: hsl(264, 47%, 64%)
- OKLCH: oklch(0.641 0.13 301.6)
- Relative luminance: 0.2486
- Nearest named color: mediumpurple (#9370db, Δ 3.408) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9b78ce

## Tints & shades

- Tints (toward white): #a383d2, #ae92d8, #b69edc, #c2ade1, #cab8e5, #d2c3e9, #ded2ef, #e6ddf3, #f1ecf8, #f9f8fc
- Shades (toward black): #8a62c6, #794bbe, #6a3eac, #5c3696, #4f2e7f, #412669, #331e52, #25163c, #170e25, #09050f

## Harmonies

- Complementary: #acce78
- Analogous: #7881ce, #c678ce
- Triadic: #ce9b78, #78ce9b
- Split-complementary: #cec678, #81ce78
- Tetradic: #ce7881, #acce78, #78cec6

## Colors that go with #9b78ce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9b78ce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #9b78ce in 5 real palettes, including Obsidian's brand system and Zed's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9b78ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #9b78ce: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #9b78ce in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9b78ce, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9b78ce in 3 real palettes, including Netlify's brand system and Sentry's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9b78ce, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a62c6 (4.52:1); AA: background → #212121 (4.58:1); AAA: text → #6a3eac (7.25:1)
- On black (#000000): 5.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a687d4 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9b78ce-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9b78ce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.