# #9b499c

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9b499c`
- RGB: rgb(155, 73, 156)
- HSL: hsl(299, 36%, 45%)
- OKLCH: oklch(0.54 0.152 327)
- Relative luminance: 0.1413
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 4.221) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9b499c

## Tints & shades

- Tints (toward white): #ac52ad, #b666b7, #be78bf, #c689c8, #d09ed1, #d9afd9, #e1c1e2, #e9d2ea, #f3e7f4, #fcf8fc
- Shades (toward black): #8d438e, #7f3c80, #713672, #642f65, #562957, #452145, #371a37, #29142a, #1b0d1c, #0e070e

## Harmonies

- Complementary: #4b9c49
- Analogous: #71499c, #9c4974
- Triadic: #9c9b49, #499c9b
- Split-complementary: #749c49, #499c71
- Tetradic: #9c7149, #4b9c49, #49749c

## Colors that go with #9b499c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9b499c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9b499c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9b499c: 3 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #9b499c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #9b499c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #9b499c, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #9b499c in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #9b499c in two real palettes: Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #833e84 (7.03:1)
- On black (#000000): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ac52ad (4.56:1); AA: background → #ebebeb (4.6:1); AAA: text → #c17fc3 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9b499c-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9b499c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.