# #9a609a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a609a`
- RGB: rgb(154, 96, 154)
- HSL: hsl(300, 23%, 49%)
- OKLCH: oklch(0.573 0.109 326.9)
- Relative luminance: 0.1757
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 1.963) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/9a609a

## Tints & shades

- Tints (toward white): #a56fa5, #ae7eae, #b88eb8, #c29ec2, #ccadcc, #d4bad4, #decade, #e7d9e7, #f1e9f1, #fbf9fb
- Shades (toward black): #8d588d, #7d4f7d, #714771, #613d61, #553555, #452b45, #382338, #291a29, #1c121c, #0d080d

## Harmonies

- Complementary: #609a60
- Analogous: #7d609a, #9a607d
- Triadic: #9a9a60, #609a9a
- Split-complementary: #7d9a60, #609a7d
- Tetradic: #9a7d60, #609a60, #607d9a

## Colors that go with #9a609a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9a609a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9a609a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #9a609a in 4 real palettes, including Superhuman's brand system and Graphite Mono, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Graphite put Orange beside #9a609a, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #9a609a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9a609a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #9a609a: two real palettes: Dusk Gradient and Clinic, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/coral
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a609a: two real palettes: Campus and Linkedin's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #744974 (7.12:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b488b4 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a609a-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a609a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.