# #9a511d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a511d`
- RGB: rgb(154, 81, 29)
- HSL: hsl(25, 68%, 36%)
- OKLCH: oklch(0.514 0.116 51.9)
- Relative luminance: 0.1284
- Nearest named color: Ancient Chest (#99522b, Δ 1.145) — https://brandsweets.com/colors/ancient-chest
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/9a511d

## Tints & shades

- Tints (toward white): #b45f22, #ce6d27, #da7f3e, #df9058, #e4a172, #e9b28b, #eec3a5, #f4d7c3, #f8e8dd, #fdf9f6
- Shades (toward black): #8d4b1b, #814418, #6f3b15, #633413, #562d10, #49260e, #3c200b, #2b1708, #1e1006, #110903

## Harmonies

- Complementary: #1d669a
- Analogous: #9a1d28, #9a901d
- Triadic: #1d9a51, #511d9a
- Split-complementary: #1d9a90, #1d289a
- Tetradic: #289a1d, #1d669a, #901d9a

## Colors that go with #9a511d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9a511d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #9a511d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #9a511d. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9a511d in 6 real palettes, including BrandSweets's brand system and Olive Grove. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a511d: 4 real palettes, including Dyson's brand system and State Farm's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9a511d in 6 real palettes, including Darkroom and Fireside, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #9a511d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Bose (https://brandsweets.com/colors/brands/bose-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9a511d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #854619 (7.27:1)
- On black (#000000): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b45f22 (4.6:1); AA: background → #e3e3e3 (4.59:1); AAA: text → #da7f3e (7.09:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 1.894) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a511d-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a511d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.