# #9a4e28

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a4e28`
- RGB: rgb(154, 78, 40)
- HSL: hsl(20, 59%, 38%)
- OKLCH: oklch(0.51 0.114 45.4)
- Relative luminance: 0.1247
- Nearest named color: Ancient Chest (#99522b, Δ 0.904) — https://brandsweets.com/colors/ancient-chest
- Moods: warm
- Page: https://brandsweets.com/colors/9a4e28

## Tints & shades

- Tints (toward white): #b25a2e, #cb6634, #d1794d, #d78b65, #de9d7d, #e4b096, #eac2ae, #f0d4c6, #f7e7df, #fdf9f7
- Shades (toward black): #8e4825, #7e4020, #72391d, #613119, #552b16, #492513, #391d0f, #2d170c, #1c0e07, #100804

## Harmonies

- Complementary: #28749a
- Analogous: #9a283b, #9a8728
- Triadic: #289a4e, #4e289a
- Split-complementary: #289a87, #283b9a
- Tetradic: #3b9a28, #28749a, #87289a

## Colors that go with #9a4e28

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #9a4e28's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #9a4e28: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #9a4e28 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #9a4e28. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #9a4e28: 4 real palettes, including Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9a4e28 in 6 real palettes, including BrandSweets's brand system and Olive Grove. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9a4e28 in 5 real palettes, including Darkroom and Fireside, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9a4e28: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a4624 (7.04:1)
- On black (#000000): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b65c2f (4.56:1); AA: background → #e0e0e0 (4.55:1); AAA: text → #d48259 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a4e28-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a4e28" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.