# #9a2d8a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a2d8a`
- RGB: rgb(154, 45, 138)
- HSL: hsl(309, 55%, 39%)
- OKLCH: oklch(0.496 0.177 334.4)
- Relative luminance: 0.1058
- Nearest named color: Haunted Purple (#991177, Δ 4.085) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/9a2d8a

## Tints & shades

- Tints (toward white): #b2349f, #c73db2, #ce55bc, #d56dc5, #db84ce, #e198d6, #e8b0e0, #efc8e9, #f6dff2, #fdf7fc
- Shades (toward black): #8e297f, #7e2571, #732166, #631d58, #57194e, #471540, #3b1135, #2b0d27, #20091c, #10050e

## Harmonies

- Complementary: #2d9a3d
- Analogous: #742d9a, #9a2d53
- Triadic: #8a9a2d, #2d8a9a
- Split-complementary: #539a2d, #2d9a74
- Tetradic: #9a742d, #2d9a3d, #2d539a

## Colors that go with #9a2d8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a2d8a: 5 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #9a2d8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9a2d8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #9a2d8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9a2d8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9a2d8a in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9a2d8a in two real palettes: Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: analogous] — Dark Orchid is #9a2d8a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #922a83 (7.29:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c639b1 (4.62:1); AA: background → #d4d4d4 (4.55:1); AAA: text → #d671c7 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a2d8a-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a2d8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.