# #9a2d2f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a2d2f`
- RGB: rgb(154, 45, 47)
- HSL: hsl(359, 55%, 39%)
- OKLCH: oklch(0.465 0.145 23.8)
- Relative luminance: 0.0895
- Nearest named color: brown (#a52a2a, Δ 2.232) — https://brandsweets.com/colors/brown
- Moods: warm
- Page: https://brandsweets.com/colors/9a2d2f

## Tints & shades

- Tints (toward white): #b23436, #c73d40, #ce5557, #d56d6e, #db8486, #e19899, #e8b0b1, #efc8c8, #f6dfe0, #fdf7f7
- Shades (toward black): #8e292b, #7e2526, #732123, #631d1e, #57191a, #471515, #3b1112, #2b0d0d, #20090a, #100505

## Harmonies

- Complementary: #2d9a98
- Analogous: #9a2d65, #9a622d
- Triadic: #2f9a2d, #2d2f9a
- Split-complementary: #2d9a62, #2d659a
- Tetradic: #659a2d, #2d9a98, #622d9a

## Colors that go with #9a2d2f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #9a2d2f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #9a2d2f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Darkroom put Champagne beside #9a2d2f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #9a2d2f in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #9a2d2f in 4 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a2d2f: 6 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #9a2d2f in 4 real palettes, including Fireside and Candlelight, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #9a2d2f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca494b (4.57:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #d97d7e (7.19:1); AAA: background → #f7f7f7 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a2d2f-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a2d2f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.